More Thoughts on Strategy


He should win over those of them who are friendly with conciliation and gifts, those hostile through dissensions and force.


If there is equal advancement in peace or war, he should resort to peace



Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand.

Thomas Carlyle

The enemies should not come to know of his secrets; he should, however, find out the weakness of the enemy. He should conceal, as a tortoise does his limbs, any limb of his own that may have become exposed.


The young man beginning the battle of life should never lose sight of the fact that the age of fierce competition is upon us, and that this competition must, in the nature of things, become more and more intense. Success grows less and less dependent on luck and chance. Preparation for the chosen field of effort, an industry that increasing, a hope that never flags, a patience that never grows weary, a courage that never wavers, all these, and a trust in God, are the prime requisites of the man who would win in this age of specialists and untiring activity.

Major A.R Calhoon

Before you start some work, always ask yourself 3 questions : why I am doing it, what might be the results, and will I be successful. Only when you think deeply, and find satisfactory answers to these questions go ahead.



Diversification is the best protection investors have from the risks of capital investment. Modern portfolio theory requires that investors diversify their holdings by investing in firms or assets whose financial returns are influenced by different factors. That has traditionally meant investing in firms in different industries. The object is to identify the factors that could cause a firm’s return to vary from what is expected and to invest in firms that differ with regard to those elements of risk. By employing this investment strategy, investors can “diversify away” firm-specific risks.

To further explain the concept of diversification, let us assume that Milton and Cross is in the business of real estate development and had invested all its capital in the development of real estate assets during the period preceding the global financial crisis in the hope that the investment would produce substantial profits, as was the case at that time. It consequently follows that the financial crisis would have caused Milton and Cross to suffer immense loss (or even enter insolvency!).

However, let us assume that Milton and Cross had divided up its investment portfolio, investing 50% of its capital in real estate, 25% in the stock of highly profitable pharmaceutical companies, 15% in 91-day Treasury Bills and 10% in a high yield mutual fund. In this situation Milton and Cross would suffer less negative impact in the event of any economic shock affecting the Real estate sector. The company may lose some money, but it would still be able to hold off the Grim Reaper for a while.

We have often been advised to avoid placing all our eggs in one basket. The best course of action would be to invest in creating another basket and placing some eggs in there, thus preventing you from losing all your eggs in the event that something happens to the first basket.

Milton and Cross Commercial Solicitors provides due diligence and advisory services to individuals, companies and unincorporated organizations desirous of creating, changing or effectively implementing their diversification strategies. We may be contacted by telephone on +2348036258312 or by email at

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